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20 Sep 2015 All this is detailed in The Luxury Strategy, the book that I co-authored with Jean-Noël Kapferer, based on my own experience with Louis Vuitton-  Jean-Noël Kapferer; Joachim Kernstock; Tim Oliver Brexendorf; Shaun M. Powell. Book. 13 Citations · 109 book series (JBMAC). Download book PDF Glyn Atwal, Alistair Williams. Pages 43-57. PDF · The Luxury Brand Strategy Challenge. EPUB, PDF; ebooks can be used on all reading devices; Immediate eBook download after purchase Covering the segmentation of luxury consumers worldwide, the specificity of luxury Introduction: Luxury Brand Management Insights and Opportunities Kapferer, Jean-Noël The Luxury Brand Strategy Challenge. This ground-breaking book deconstructs the marketing of luxury goods and companies, The Luxury Strategy, written by two world experts on luxury branding, provides the Jean-Noel Kapferer is an internationally recognized thought leader on brands and brand management. luxury-strategy-9780749464912-toc.pdf Journal of Retailing 87 (4, 2011) 502–520 Retail Luxury Strategy: Assembling +33 6 64 63 56 44. qualities (Chevalier and Mazzalovo 2008; Kapferer and dior 1543363 1477893.html, downloaded 19 July 2011]. son and Haytko's (1997) 

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